Tips to Relaunch Your Website in 2021
1. A professional design
The design of your website is probably the most important factor when building an impressive website. You want your site to look professional – not something that was made in 10 minutes and looks it.
You might want to hire a professional designer or an agency to create a WordPress design and a website layout for you. This will create a long lasting “impression” that can be used in any digital marketing content. Your design team should also provide continued support and training.
2. User experience
Great design is not all about the look. Even if you have a great looking website but it is hard or confusing to use – you can end up losing potential clients. Think easy and clean and to be user friendly.
Less is more. Having lots of meaningless content rather than less meaningful content will only leave your site cluttered, confusing, and hard to navigate.
You might want to ask yourself; what do you want your users to do on your website and how will they do it with the least number of steps and effort?
You want your users to stay on your site after they are astonished about the amazing look of it. Go through the site with your clients in mind and ask a few friends to review the site as well. Great feedback is what you are looking for.
3. Website speed
Even if you have an excellent website, with the most fabulous design and ultra-optimized user journeys but your website is slow, your users will leave.
An average web user has an attention span of 3.0 seconds max. If your website takes more than that to load – you can bid farewell to that potential client. You want your website and pages to load as fast as possible, the faster the better. You may test your speed here: https://gtmetrix.com/
If you can make it faster you should and if any links or pages are broken you should remove or fix them, frequently.
4. Content and branding
When updating and relaunching your website, make sure that your current company branding is well-integrated in the new and improved version. Nowadays, companies are dealing with vast presences, both online and offline. This makes it particularly important to ensure branding continuity. Do not forget your Social Media look at well.
Many companies are intimidated at the prospect of relaunching their new website because they feel like they must come up with completely new content. This is not necessarily true, often successful website relaunches are a matter of strategically updating and rearranging old content while integrating new language and with new content.
If you have a blog or company news tab on your website, start by evaluating your most popular posts. Prioritize those posts’ rebranding, update their imagery, add relevant data, and fix any broken links. You will be able to feature these refreshed blog posts prominently on your relaunched website!
Integrate Clear Calls-To-Action. Be sure to repeat a similar process throughout the rest of your website as well. All links should be fixed, all integrations should be checked, and all images should be current and high-quality.
5. Mobile friendliness
These days, it is critical that you take the time to optimize your site for mobile.
If you do not already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
I would be a little concerned if I were you.
But it is more than just being responsive visually. It is a necessity to tailor your site to fit the needs and wants of your visitors. Ask yourself, why would someone access my site on mobile? What things would they look for? Does my experience currently allow them to do those things easily?
Search Engine Optimization is something all websites aim for. You want your website to pop up on Google when users are searching for something. Google Analytics is your friend and a must!
SEO consists of multiple factors where one factor does not make you magically rank on Google. Nevertheless, the biggest factor is the content on your website. As a rule of thumb, you should write interesting content for the users, and for search engines include those keywords and phrases that will help with SEO as well.
Write quality content, make your site accessible, follow good coding practices and you are well set for SEO.
Finally, is your website security. Even if you have a basic website, you must make sure your site is not vulnerable to code interruptions, or other nasty stuff hackers might do.
Also adding SSL to your site is what Google and Bing are looking for. WordPress has many security plug-ins so make sure you have a least one installed and active. We recommend All-In-One-WP-Security plug-in and verify that your admin email is up to date.
As a wrap up
These are just a few of the first basic tips for re-launching a new WordPress website and good questions for you to go over with your design professional. Should you want your site evaluated, please feel free to contact EKDesigns at any time.